Lugtranz

A premium door-to-door luggage shipping website, positioned around travel instead of freight.

LugTranz ships luggage and parcels door to door worldwide, handling pickup, tracking, customs and delivery. We moved the brand away from freight language and centred it on arriving unburdened, then turned a multi-step service into one clear journey: quote, pickup, pack, track, receive.

Challenge

A strong service that sounded like freight when customers were buying a better trip.

Approach

Reframe the brand around arriving unburdened and simplify the service into one clear journey.

Outcome

A premium travel-concierge website with clear paths to quote and book.