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DART

  • ClientDART
  • DisciplineVisual identity · Design system · Website design
  • SectorBranding

The identity system for DART, a department of design, animation, research and technology.

The full DART identity system: a fixed wordmark built on the open A and extended letterforms, its clear space and misuse rules, a strictly monochrome palette, General Sans and Geist Mono with one type scale, grid, spacing and theme tokens, and the website the system carries into.

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